about
I focus on driving growth for clients through strategy and marketing consulting. My diverse experience reaches across all functional areas of companies ranging in size from start-ups to Fortune 100, and includes a variety of business models including non-profit, outsourcing, professional services, software, manufacturing and technology services.
In 2005 a consulting opportunity led me to a full-time position as vice president marketing for Approva Corporation, the leading pure-play provider of continuous controls monitoring (CCM) software. Into 2007 I led the marketing, product marketing and product management efforts and was instrumental in shaping the company’s strategy and product development lifecycle. I built an integrated marketing plan that yielded more than 10,000 qualified leads in just 10 months, and resulted in larger deal sizes, additional products to market and the highest analyst rankings. From 2007-2008 I led the business development function, splitting my time between proactively directing the diverse partner portfolio and managing M&A efforts and activities.
Before founding my consulting firm in 2003, I served as Sr. Vice President for San Francisco-based Bravanta (now Workstream), the technology leader in providing global Enterprise Incentive and Recognition (EIR) programs. I was responsible for all revenue and led multiple business functions to include: strategy, delivery, marketing, product management, engineering and sales support. Within my first 60 days of joining the start-up, I launched a Business Process Outsourcing model (BPO) and repositioned Bravanta within the EIR market space, speeding the company’s growth, closing $13.4 million in follow-on funding and securing industry awards including the 8th Fastest Growing Company in the Bay Area.
Prior to joining Bravanta in 2001, I was vice president marketing, E Solutions, Electronic Data Systems (now HP). While at EDS, I was a recognized leader across the enterprise and engaged senior executives, clients and sales teams outlining strategies on integrating technology, marketing and communication to capture revenue. As the architect of a new go-to-market support model for EDS, I was a leader in driving the highest growth trajectory organization within EDS.
Before joining EDS in 1995 as a Systems Engineer, I worked as a Marketing Manager and Information Technology Manger for TDM World Conversions (Troy Design), a Tier One automotive supplier in Michigan. Through my support of both engineering and manufacturing activities, I gained broad knowledge of alternative fuels, international regulations, engineering, prototyping and manufacturing operations.
I was born and raised in Michigan where I achieved national attention for my equestrian accomplishments. I returned home after receiving my Bachelor of Arts degree from Southern Methodist University, and in 1997 moved back to Dallas where I lived until moving to San Francisco in 2001. I now live in the Washington, DC area where I’m active in several associations and charitable organizations.