about
My consulting work has lead me down the most interesting path and continues to expose me to new things all the time. My core strength is in seeing the big picture and developing executable strategies and marketing plans for companies and non-profit organizations.
I enjoy helping organizations grow. To do so, I draw upon my diverse experience across all functional areas of companies ranging in size from start-ups to Fortune 100, and includes a variety of business models including non-profit, outsourcing, professional services, software, manufacturing and technology services.
These days, and since 2008, I have aligned myself with a couple of brilliant marketing services providers and it has been fun to be “on the other side” for a change. Currently, I am working with A Brand New Way assisting companies in making their brands truly interactive and something that evokes brand fanatics. ABNW is pushing the boundaries of what’s possible online and engaging audiences in a meaningful way.
I also work with BAF, A Clean Energy Company, who is leading the way in the natural gas vehicle industry. In addition to providing marketing support I also ran the due diligence efforts to sell the company to Clean Energy in 2009. What a great experience!
I worked with a full-service ad agency, SmithGifford for more than two years. Together we did some amazing, award-winning work and blazed new trails in how to use social media effectively.
If you want more detail [yawn] about my work history, check out my LinkedIn profile.
I was born and raised in Michigan where I achieved national attention for my equestrian accomplishments. I returned home after receiving my Bachelor of Arts degree from Southern Methodist University, and in 1997 moved back to Dallas where I lived until moving to San Francisco in 2001. In 2003 I moved east to the Washington, DC area and currently I am rather dog-obsessed competing with my furry kids most weekends.