Maximizing your online presence means doing the right things well.
Published 19th Nov 2009
When it comes to tackling your online presence, determining which tools and services are appropriate and how they can be used together can be overwhelming! …
Topics Include: campaign, planning
Categorized Under: Non-Profit
Order some pizza and get to writing that strategy.
Published 28th Oct 2009
Recently I have been leading SmithGifford through a strategy-setting exercise like I have with so many organizations before. And it occurs to me that no …
Topics Include: planning, process
Categorized Under: Marketing & Strategy
Call it a club sandwich if you want, just don’t call it a wagon wheel.
Published 27th Oct 2009
For years now, fellow marketeers and I have been filling whiteboards with visual representations of the ever-important integrated marketing plan. Our intentions were good and …
Topics Include: campaign, planning, social media
Categorized Under: Marketing & Strategy